Fractional CMO · Real Estate Marketing · Calgary, AB

We sell
projects.
Not promises.

Morgan & Bold is a senior-led real estate marketing consultancy built for Western Canada's builders and developers. We generate qualified leads, maximize every marketing dollar, and set your sales team up to close — from presale through stabilization.

✓Right audience. Right medium. Right time.
✓Transparent reporting. One metric that matters.
✓20 years. Every product type. Proven results.
Talk About Your Project Who We Work With
BLVD Beltline aerial
Strategy·Disruption·Results
3,500+
Homes sold — condos to luxury estate
40,000+
Qualified leads generated
20 yrs
Winnipeg to Whistler
Developers
Builders
Multi-Family
Luxury

Twenty years. Over 3,500 homes sold. 40,000+ qualified leads generated. Condos, townhomes, single-family, luxury estate, multi-family rental, luxury seniors residences — from Winnipeg to Whistler. Morgan & Bold was built to bring that depth of senior strategic thinking directly to the developers and builders who deserve better than what most agencies can offer.

Fractional CMO & Real Estate Marketing Consultancy · Calgary, Alberta · Serving Western Canada
Who We Work With

Built for the people
who build places.

We don't work with everyone. We work with developers launching projects, builders creating communities, luxury home builders seeking premium positioning, architects growing their profile, and design firms turning their portfolio into a pipeline. These are industries where the stakes are high, the timelines are real, and generic marketing advice gets expensive fast.

You don't need to explain your industry to us. Twenty years of marketing Western Canada's most prestigious real estate means we know the presale cycle, the lease-up playbook, the luxury buyer psychology, and what a sales centre needs to do. We've been here before — and we hit the ground running.


See if we're a fit
Primary
Residential & Multi-Family Developers

Presales, lease-ups, new community launches, condo launches, rental community marketing. This is where Morgan & Bold's deepest expertise lives — we have built the systems that move units and fill buildings.

Primary
Commercial & Mixed-Use Developers

Office, retail, and mixed-use repositioning. Tenant acquisition campaigns. Brand strategy for developments competing for premium occupants in a competitive market.

Primary
Luxury Residential Builders

High-end custom home builders and luxury condo developers require marketing that matches the calibre of their product. Premium brand positioning, aspirational photography direction, and buyer acquisition strategies built specifically for the luxury buyer — not adapted from mid-market playbooks.

Adjacent
Architecture Firms

You win projects on reputation. We help you own the market. Brand positioning, thought leadership, award submission strategy, and a lead pipeline that moves beyond referrals alone.

Adjacent
Interior Design Firms

An extraordinary portfolio deserves an extraordinary marketing system. We turn your visual work into a qualified client pipeline — positioning, social strategy, and a clear conversion path from admirer to client.

Adjacent
Real Estate-Adjacent Professional Services

Land developers, property managers, development consultants, and other professional firms operating in the built environment. If your client is a developer or the built world is your industry, we speak your language.

What We Do

Fractional CMO first.
Full execution when you need it.

Not sure which fits? Let's talk

My core strength is senior marketing strategy — the kind that comes from 20 years and 3,500+ homes sold across Western Canada. I embed as your strategic lead at a fraction of the cost of a full-time hire. Where full execution is required, I bring a curated network of vetted specialists and manage it all.

Primary Offering — Fractional CMO
01
Fractional CMO — Strategic Lead

Your senior marketing strategist, embedded with your team. I bring the strategic clarity, ROI accountability, and real estate market intelligence of a seasoned VP of Marketing — without the cost of a full-time hire. Ideal for developers who need senior thinking across one or more active projects.

What this covers
Marketing strategy, positioning & go-to-market planning
Sales strategy & buyer journey architecture
Digital strategy — paid, organic, CRM, analytics
AI-enabled marketing tactics & content at scale
Vendor oversight & agency management
ROI reporting, attribution & performance analytics
Board & stakeholder reporting
02
Marketing Audit & Strategy Roadmap

A focused 2–4 week diagnostic before a major launch or when a current campaign isn't performing. I find what's broken, identify the real opportunity, and hand you a 90-day roadmap you can act on immediately — with or without continued engagement.

What this covers
Full marketing & brand audit
Competitor & market positioning analysis
Digital strategy & channel assessment
Sales process & lead quality review
Recommended tech & vendor stack
90-day launch roadmap · Executive presentation
03
Advisory & Consulting

Strategic counsel on demand. Ideal for developers who have internal teams or agency partners but want senior real estate marketing expertise in the room — for a launch, a repositioning, a campaign review, or an ongoing monthly check-in.

Formats available
Ongoing monthly advisory retainer
Project-specific consulting engagements
Pre-launch strategy sessions
Campaign performance reviews
Sales centre & experience strategy
AI & digital strategy workshops
Full Execution — When You Need It Done

For developers who want strategy and execution under one roof, I can assemble and manage a full specialist team — photographers, media buyers, designers, copywriters — briefed by me and accountable to one clear number.

04
Project Launch Retainer

Senior strategic lead plus full campaign execution for an active development — from pre-launch through sell-out or lease-up stabilisation. Brand, campaign, vendors, reporting, all managed by me.

Includes
Project brand strategy & creative direction
Presale or lease-up campaign management
Full vendor oversight & briefing
Live performance dashboard
05
Campaign & Launch Sprint

End-to-end campaign execution for a specific project launch, community release, or lease-up push. Strategy, vendors, campaign management, and a full attribution report on completion.

Includes
Project brand & creative brief
Paid digital — Meta, Google, programmatic
Full vendor management — brief to delivery
Post-campaign attribution report
How We're Built

Why developers choose us
over a traditional agency.

01
We know real estate

Twenty years of marketing Western Canada's most prestigious real estate — high-rise lease-ups, multi-family developments, luxury homes, and community launches across Alberta and BC. You don't brief us on the industry. We brief you on what works.

No ramp-up. No hand-holding. Day one, we move.
02
Lean by design

No fixed team billing whether they're active or not. No overhead passed back to you. We assemble exactly the specialists your project requires — photographers, media buyers, copywriters — and release them when the work is done.

Your budget goes to buyers — not our operating costs.
03
Tech & AI forward

AI-assisted content at scale. Predictive lead scoring. Attribution modelling that tells you which channels are actually driving buyer registrations. Technology handles the volume. Senior thinking handles the strategy.

More output. Lower cost. Faster results.
04
You see everything

Live dashboard from week one. Every tool named. Every dollar tracked. One metric that matters: cost per qualified buyer lead. No black-box reporting. No 40-slide decks full of impressions. The truth, updated daily.

Cost per qualified buyer lead. That's the number.
Track Record

Sold out. Leased up.
Numbers that prove it.

Twenty years of results across every real estate asset class — condos, townhomes, single-family, luxury estate, multi-family rental, and luxury seniors residences, from Winnipeg to Whistler.

3,500+
Homes sold — condos to luxury estate
40,000+
Qualified leads generated
3,600
New leases · 3 years · 5 properties
10,000
Property tours generated
BLVD Beltline lobby
Multi-Family Rental · Calgary, AB
BLVD Beltline

Full lease-up for a two-tower rental community in Calgary's most competitive submarket. Built the digital lead architecture, buyer nurture system, and brand identity that drove consistent qualified traffic from launch through stabilization.

FullLease-up achieved
2Tower community
Citizen on Jasper exterior
High-Rise Rental · Edmonton, AB
Citizen on Jasper

36-storey rental tower lease-up in downtown Edmonton. Led the full marketing programme — brand, digital strategy, lead generation, and tenant nurture systems — across a multi-phase release in a rapidly evolving urban core.

36Storeys
Multi-phaseStaged release strategy
Calgary residential communities aerial
For-Sale Communities · Calgary, AB
Calgary Residential Communities

17 residential communities across multiple phases — single-family, townhome, and move-up product. Consistent presale absorption, buyer pipeline ownership, and community brands that moved product ahead of schedule.

17Communities marketed
Multi-phaseStaged presale releases
Radical Transparency

You know exactly
what's working.

Morgan & Bold — Project Dashboard
Live · Updated daily
$34
Cost per qualified buyer lead
↓ 28% vs last month
218
Qualified registrations
↑ 41% vs last month
6.8×
Return on ad spend
↑ 1.1× vs last month
$7.4k
Total media spend
On budget
Meta Ads — Buyer prospecting & retargeting
Active · $3,800
Google Ads — Search & Performance Max
Active · $2,400
HubSpot — Buyer nurture & registration flow
Active · 3 flows
AI content — Project social & blog
Active · 14 pieces
Every tool named and justified

From day one you receive a full list of every tool in your project's marketing stack — what it does, what it costs, and what result it's accountable for. No bundled surprises.

One number that matters

Cost per qualified buyer or tenant lead — updated daily. Not impressions. Not reach. The metric that tells you whether your marketing budget is actually working.

Monthly stack audit

Every tool, every spend line, reviewed together each month. What's not earning its cost gets cut. What's driving registrations gets scaled. You're in that conversation every time.

Your data, always yours

All platforms, all analytics, all buyer data — owned by you from day one. If the engagement ends, you leave with everything. No data held hostage.

How We Work

Fast to activate.
Focused on results.

1
Project discovery

A frank conversation about your project, your timeline, your current marketing, and where the gaps are. We ask the hard questions. If we're not the right fit for this project, we'll say so.

No cost · No obligation
2
Scoped proposal

A proposal built specifically for your project — clear strategy, clear vendor plan, clear deliverables. You know exactly what you're getting before you sign anything.

Full transparency on scope
3
Fast activation

We're operational within days. Specialists briefed. Dashboard live. Campaign architecture built. No six-week onboarding. Real estate moves fast — so do we.

Dashboard live from week one
4
Optimise to sold out

Monthly reviews on cost per lead, channel performance, and registration velocity. We adjust constantly — based on what the data is telling us, not gut feel or habit.

One clear number, every month

"The best real estate marketing isn't about reach. It's about finding the right buyer, at the right moment, with the right message — and making the path to registration effortless."

Morgan & Bold — Our philosophy
Technology we deploy on every project
AI-assisted content & buyer communications
Speed at scale
Buyer lead scoring & qualification
Better prospects
HubSpot buyer nurture & registration flows
Convert & retain
Full attribution modelling
True ROI
Live project performance dashboard
Daily clarity
The Firm

Senior leadership.
Specialist depth.

Morgan & Bold is built on a model shaped by how real estate projects actually work: senior strategic leadership from someone who knows the industry, supported by a curated network of specialists assembled specifically for your project and released when the work is done.

We're not a body shop. We're not a generalist agency trying to learn real estate on your dime. We're a firm with deep roots in development marketing — presales, lease-ups, community launches — and the specialist network to execute at the highest level.

As the firm grows, so does the bench. The model stays the same: right people, right project, right time.

Specialist network — real estate focused
Development Photographers Paid Media Buyers Real Estate Copywriters Web Developers Video & Virtual Tour Renderings & 3D PR & Media Relations CRM & Marketing Ops SEO & Content Brand & Graphic Design
Citizen on Jasper — luxury amenity lounge
Shannon Morgan
Founder & Principal Strategist

Shannon brings 20+ years of experience marketing Western Canada's most prestigious real estate — high-rise rental lease-ups, multi-family presales, luxury estate homes, new community launches, and luxury seniors residences, from Winnipeg to Whistler across Alberta, BC, Saskatchewan, and Manitoba.

Over two decades she has supported the sale of more than 3,500 homes, generated 40,000+ qualified leads, delivered 10,000 property tours, and signed 3,600 new leases across five rental properties in three years. She has led the marketing and lease-up of two luxury seniors residences and launched 17 residential communities for one of Calgary's most active for-sale developers.

Most recently, Shannon led the multi-family marketing programme at ONE Properties, one of Alberta's most respected residential developers — overseeing the marketing strategy for BLVD Beltline and Citizen on Jasper among others.

She founded Morgan & Bold to bring that calibre of senior strategic thinking directly to developers and builders as a Fractional CMO — without the agency overhead, without the junior hand-offs, and without the black-box reporting that has burned so many clients before.

Get In Touch

Have a project
that needs to move?

We take on a select number of project engagements each quarter — not because we can't scale, but because every project deserves the full attention of the firm. If you have a presale, a lease-up, or a launch coming, let's talk now.

587-896-0162 hello@morganandbold.com
Calgary, AB · Serving Western Canada
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